February 2019
If you’re a brand, you might be wondering “what is a micro-influencer?”
A micro-influencer is considered to be someone with an audience reach of 2000 to 10,000 people within a set interest such as beauty, fitness or in our case, family lifestyle & travel. Now, you might also be thinking you’d like to reach a lot more than a couple thousand people, there are millions of users on Instagram alone! Well, before you make up your mind, check out the top 5 reasons why you should consider working with “micro”-influencers first.
#1 Cost-Effectiveness
A well-known influencer can cost you up to $10,000 for one post!
These influencers charge outstanding prices, and though they can add value to your brand, it’s simply not cost-effective. Instead, invest in several micro-influencers. The rates are remarkably lower, by thousands, gain multiple windows for exposure and reach the target audience your brand needs!
#2 Quality Content
With their focus on their content rather than their fame and numbers, micro-influencers are well-known for delivering amazingly curated content to the last detail. From social media campaigns to copywritten services, micro-influencers thrive on quality over quantity. Something every business should expect to receive from a collaborator.
#3 Real Connections
Because they are still growing, a micro-influencer’s audience is mostly people they have met, people who have fallen in love with their content, supported them from the beginning, a network of family and friends AND THIS IS GOOD. The average engagement of a ‘macro’-influencer is just 1% of their audience. For a micro-influencer, the average is 6%. Thought that doesn’t sound MUCH better, we are talking about the striking price difference to reach 1000 out of 100,000 rather than 300 out of 5000.
Work with several micro-influencers and reach over 1000 for drastically less than the price of working with a ‘macro’-influencer.
#4 Satisfaction Guaranteed
Not only are micro-influencers great content-creators and gain loyal audiences due to their personal touch and authenticity, but they also will OVERDELIVER. What does this mean? Well, while a ‘macro’-influencer delivers you their (1) post, a micro-influencer can offer multiple posts and then also create a story campaign, include you in their vlog, deliver to you curated content with granted permission for your brand’s use. They will most likely share your branded content on all of their social media channels too! We’re talking Facebook, YouTube, Weibo, SnapChat, Twitter, Pinterest…
while working with a micro-influencer, disappointment is simply unlikely.
#5 Marketing Success
Influencer-marketing has become the ultimate solution against Adblock Software but getting a hold of an influencer to represent your brand can become time-consuming and in some cases, costly.
Micro-Influencers are more likely to be available, there are more of them and once the content is out, there is nothing stopping your brand from reaching their loyal audiences. Also, by approaching micro-influencers you’ll build a strategy for exposure allowing you to saturate the market, raising your brand awareness.
So why spend your resources on (1) influencer when you can have a team of micro-influencers delivering constant content, across various platforms, sharing different campaigns and targeting several demographics at once?
Sounds like simple math to me!
Like what you see? Head on over to our ‘Work with Us‘ tab or contact us and let’s get started!
Source: Teagan West, Scrunch.com
The Xpat Family 